TO THE POINT
To stay in touch with own clients being one step ahead from competitors a smart choice of information must be served. Data maintenance , based on custom relations and their enthusiastic beliefs does not only cover traditional B2B tools. To form an opinion, new grounds are opened within the intersection of social media, co-operations of non-competing partners relieve the budget. Skillful means help analyzing the impact and benefits on all sides. Direct marketing is fine-tuning.
As an example SWB introduces the magazine GAZETTE[weblink], that had been realized completely [concept – editorial – layout] by Servicewerk Berlin (SWB)